ANALISIS RANTAI PASOK KENTANG DI KECAMATAN NGABLAK KABUPATEN MAGELANG DENGAN METODE ANALISIS FSCN (Food Supply Chain Network)

Abstract

Abstract: This study aims to determine the condition of the potato supply chain and the efficiency of potato marketing in Sumberejo Village, Ngablak District, Magelang Regency. The primary method used is the descriptive analysis method. The research location was chosen purposively in Ngablak District, Magelang Regency. Determination of informants using a purposive method and is snowball sampling. The data analysis method used is the FSCN (Food Supply Chain Network) analysis method and marketing efficiency analysis. The results showed four potato supply chain channels, namely 1; Farmers – Middlemen – Wholesalers – Small Traders – End Consumers. Supply chain channel 2; Farmers - Middlemen - Small Traders - End Consumers. Supply chain channel 3; Farmers - Wholesalers - Small Traders - End Consumers. In Supply Chain Channel 4; Farmers – End Consumers. While supply chain channels 1 and 2 have a marketing margin of IDR 3,192, and a farmer’s share of 72.9%, supply chain channel 3 has a marketing margin of IDR 2,600 and a farmer’s share of 77.9%, and in supply chain channel 4 has a marketing margin. This is because of zero rupiahs, with 100% farmer’s share.

Keywords: Potato, Supply Chain, FSCN (Food Supply Chain Network), Marketing Analysis