SRATEGI PENGEMBANGAN USAHA JENANG CANDI DI DESA CANDIREJO KABUPATEN MAGETAN

Abstract

ABSTRACT: This study aims to identify the performance, identify internal and external factors, and formulate alternative strategies and strategic priorities for the development of the jenang candi business in Candirejo Village, Magetan Regency. The basic method used is descriptive analytical method. Determination of the location of the study was conducted purposively and sampling using the method of determining expert respondents to identify critical success factors and strategic factors. The type of data used is primary data and secondary data. Data collection techniques are observation, interview, recording, and documentation. Data analysis method used; (1) SWOT analysis; (2) IE Matrix; (3) QSPM. The strategic position of the jenang candi business is in position V (maintaining and maintaining) on the IE matrix. The resulting alternative strategy is to implement the promotion of jenang candi using social media, conduct training and development for packaging in order to increase the attractiveness and longevity of the product, make arrangements for PIRT permits and the legality of the jenang candi business, and conduct quality control to improve product quality and prevent occurrence damage. The results of the QSPM analysis are known priority strategies that can be applied in developing the jenang candi business in Candirejo Village, Magetan Regency, is the strategy to administer PIRT permits and business legality.

Keywords: Development Strategy, Jenang Candi, SWOT, IE Matrix, QSPM