PENGARUH PENGGUNAAN LEAFLET TERHADAP SIKAP KONSUMEN PUPUK ORGANIK PADAT MANUNGGAL TANI DI KECAMATAN TRUCUK KABUPATEN KLATEN

Abstract

Abstract: This study aims to determine consumer attitudes given leaflets about organic fertilizer solid manunggal tani, knowing consumer attitudes that are not given leaflets and changes consumers are given leaflets and without being given leaflets about organic fertilizer solid manunggal tani. This research method is using quasi experiment with research design pretest postest control group design. The research location was chosen purposively in Trucuk sub-district, Klaten Regency. The sample was chosen by using purposive sampling method. The data used are primary data and secondary data. The data analysis method used is the average test of two treatment groups, interval width, and two paired samples t-test to know the difference of consumer attitude before and after given leaflet about organic fertilizer solid manunggal tani. The results of the two groups' average test showed that both treatment groups had the same initial attitude. Based on the analysis of two paired sample samples t-test, the two groups had significant differences between consumer attitudes at pretest and consumer attitudes at the postest level, as seen from the average of the experimental group having an average increase over the control group.