STRATEGI PENGEMBANGAN USAHA PETERNAKAN KAMBING ETAWA FARM DI KECAMATAN TAWANGMANGU KABUPATEN KARANGANYAR

Abstract

Abstract: This research aims to identify the internal and external factors in the development of breeding goats Etawa Farm, formulate alternative development strategies, and priority strategies that can be applied in business development Etawa Farm goat farms. The research location in the village of Tawangmangu Blumbang District of Karanganyar. The data used are primary data and secondary data. The basic method used in this research is descriptive and analytical. Methods of data analysis using matrix analysis (IFE), the matrix (EFE), matrix (SWOT), and matrix (QSPM). The results showed that the alternative strategies that can be used by Etawa Farm is a strategy Fixing SOP to maintain product quality, Strengthening existing markets and working with small farmers (partners), Maximize promotion in social media to give special training to the workforce. Developing animal feed processing technology and artificial insemination. Priority strategies that can be done Etawa Farm in business development Etawa Farm goat farming is a strategy Strengthening existing markets and working with small farmers (partners).

Keywords: Strategy, Development, Business Goats, SWOT, QSPM