Anisah, Tiara Nur
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Vol 6, No 2 (2021): December 2021 - Articles
Perceived intrusiveness, consumer attention, and intent to purchase: The moderating effect of celebrity preferences
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ISSN
2528-0627 (Print)
2528-0635 (Online)
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Sebelas Maret Business Review (p-issn : 2528-0627, e-issn : 2528-0635) is an academic peer-reviewed journal published by Master of Management, Faculty of Economics and Business, Universitas Sebelas Maret, Indonesia in collaboration with UNS Fintech Center
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