New Normal, New Solidarity: Strategi Berdaya Melalui Self-Compassion dan Solidarity Buying Selama Pandemi Covid-19

Sovi Septania, Sulastri Sulastri, Tansri Adzlan Syah

Abstract


The social distancing program causing the country's economic condition to worsen during pandemic. Solidarity buying getting more popular, which is defined as the practical value of social solidarity and defined as a situation between individuals and or groups based on shared moral feelings and beliefs that are strengthened by shared emotional experiences. One of the factors that encourage someone to want to help others is self-compassion. This study aims to find out empirically how self-compassion behavior plays a role in the formation of solidarity buying and identify solidarity buying during pandemic. This study will use a mixed method, with a 10-item self-compassion likert scale and a 10-item solidarity buying scale as well as qualitative using open-ended questions. The data collection strategy will use a congruent embedded strategy. Total subjects involved is 116 subjects with criteria with experience as non-supermarket customer. The results showed self-compassion had a significant effect on solidarity buying behavior of 11.2% (p <0.01) with a unidirectional relationship. Strategy in solidarity buying behavior is carried out online through free delivery services and the majority of product information is obtained from broadcast messages through short message applications. The pandemic situation has fostered a sense of shared destiny.


Keywords


self-compassion; solidarity buying; pandemi

rticle

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DOI: https://doi.org/10.20961/wacana.v14i2.56154

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