RELATION BETWEEN SCENES and LYRICS in ROSÉ’S MUSIC VIDEO: A SEMIOTIC ANALYSIS

Abstract

Rosé is a female soloist who debuted in early 2021 with the release of her single album, -R-. The album includes two songs and two music videos on it. The music videos themselves consisted of gestures that came along with the lyrics that Rosé sang. Listeners are expected to understand the message behind the gestures and words in the music videos, as well as the denotative and connotative meanings, to better understand it. That being said, the researcher had to take Relation Between Scenes and Lyrics in Rosé’s Music Video: A Semiotic Analysis for the research.

Using Roland Barthes' theory, this study used a semiotic approach to analyze the gestures in the scenes and looked at the denotative and connotative meanings. Data is analyzed with the descriptive qualitative method. The data of this research are taken from the scenes in music videos on YouTube.

The result of the analysis shows that 20 data can be found in both of the music videos consisting of 10 data in the On The Ground music video and 10 data in the Gone music video. The analysis explains the relation between lyrics and scenes along with denotative and connotative meanings.

Keywords: Gestures, Denotative, Connotative, Semiotics