ANALISIS POLA, FUNGSI, KALIMAT MINOR DALAM IKLAN PRODUK MINUMAN DI INSTAGRAM

Abstract

This research is based on the phenomenon of the emergence of minor

sentences that occur in the barrel of advertisements on the social media platform Instagram.

How is the form and function of words contained in minor sentences. The use of minor

sentences is found in beverage products that are uploded on Instagram. To reveal the problem

using a syntactic approach, while still looking at the phenomenon that occurs in the minor

sentences of beverage product ads on Instagram. This research uses qualitative methods. The

research data is a minor sentence contained in a drink ad on Instagram. There are three

beverage products collected including sprit_id, dancow, miloindonesia, and energen_id. Data

were collected in this study using the padan method and the agih method. Then the collected

data will be paraphrased with the ujud change technique. From the data collected, there are

seven minor sentence data in beverage product ads on Instagram. All collected data uses minor

sentences in promoting product advertisements.