STRENGTHENING COMMUNICATION ETHICS ON SOCIAL MEDIA USING JAVANESE SPEECH LEVEL

Abstract

The development of social media has brought major changes in people's communication patterns, but on the other hand it has also raised various ethical problems, such as the use of rude language, hate speech, cyberbullying, and the dissemination of irresponsible information. This condition shows the need for efforts to strengthen communication ethics that not only rely on digital literacy, but also utilize the values of local wisdom. This study aims to analyze the implementation of the values of the Javanese speech level or unggah-ungguh basa as the basis for strengthening communication ethics on social media in members of the Karang Taruna. The research was carried out on members of the Karang Taruna in Pulosari Village, Kebakkramat District, Karanganyar Regency. The research uses the participatory action research approach which is carried out through four stages, namely problem identification, action planning, program implementation, and observation and reflection with participants. Data were collected through participatory observation, interviews, and documentation, then analyzed qualitatively. The results showed that there was a change in behavior in the form of increased caution in choosing words, the ability to express opinions constructively, respect for differences of view, and awareness to verify information before sharing it as a form of digital responsibility. The findings of the study confirm that the integration of the Javanese speech level is an effective strategy to strengthen communication ethics in the digital space while preserving local cultural values that are relevant to communication challenges in the era of digital transformation.