Hashtag #Ghosting Sebagai Representasi Konten Tiktok: Analisis Wacana Kritis Teun A. Van Dijk

Sisi Rosida

Abstract

Abstract: TikTok application is as a representative communication medium. This study aims to reveal the hashtag #Ghosting as social criticism and discuss  the ideological assumptions of the digital society, as represented in the content of the homepage (FYP). In realizing it, this study used a discursive study and a qualitative approach with critical discourse analysis of Teun A. Van Dijk, examined three dimensions, namely: text, social cognition, and social context. Research problem includes: how the #Ghosting hashtag is represented as TikTok content. The results of the study found that the #Ghosting is as a media for social criticism of behavior in the context of a relationship. Furthermore, the text dimension represents the #ghosting discourse on the news of Kaesang Pangarep who reportedly disappeared, stopping all communication suddenly with his girlfriend, Felicia Tissue, after 5 years together. The phenomenon of ghosting gives a paradigmatic style, namely: the dimension of social cognition as a person’s image and the dimension of the social context as the culture of digital society. The significance of this research is to answer the existence of a democratic society in the social media, dealing with the issue of the ghosting.

Abstrak: Aplikasi TikTok sebagai media komunikasi representatif. Penelitian ini bertujuan untuk mengungkap hashtag #Ghosting sebagai kritik sosial dan mengkaji asumsi ideologis masyarakat digital, sebagaimana yang direpresentasikan dalam konten beranda (FYP). Mewujudkan hal tersebut, penelitian ini menggunakan studi diskursif dan pendekatan kualitatif dengan analisis wacana kritis tokoh Teun A. Van Dijk mengkaji tiga dimensi, yaitu: teks, kognisi sosial, dan konteks sosial. Masalah penelitian, meliputi: bagaimana hashtag #Ghosting direpresentasikan sebagai konten TikTok. Hasil penelitian, menemukan #Ghosting sebagai media kritik sosial dalam konteks hubungan percintaan. Selain itu, dimensi teks mewakili wacana #ghosting pada berita Kaesang Pangarep yang dikabarkan menghilang, menghentikan seluruh komunikasi secara tiba-tiba kepada wanitanya, Felicia Tissue, setelah 5 tahun bersama. Fenomena ghosting membentuk corak dari paradigma: dimensi kognisi sosial sebagai citra person dan dimensi konteks sosial sebagai budaya  masyarakat digital.  Kebermanfaatan penelitian menjawab eksistensi masyarakat demokratis di sosial media menanggapi isu ghosting.


Keywords

Hashtag; #Ghosting; Critical Discourse Analysis; Representation

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