ANALYSIS OF SELEBGRAM SPEECH TOWARDS THE TRUST LEVEL OF CITIZENS IN INSTAGRAM

Abstract

Abstract:  The dynamics of the social media advertising industry is currently enlivened by selebgram, influencers and content creators. If observed in terms of language, the selebgram use a lot of speech acts of expression and expressive speech functions to attract their audience. Unfortunately netizen do not immediately believe in the speech acts of the selebgram and buy products that are used. This is evident from the data that was successfully taken by researchers with a questionnaire method taken from netizen of 100 respondents. As many as 81% of respondents from the questionnaire distributed said that they did not immediately trust the speech acts of the selebgram in promoting the advertised product. Only 41, 4% of netizen answered speech acts as a program can influence them to decide to buy a product. And as much as 79.3% of netizen are sometimes tempted to buy products offered with discount codes provided by selebgram. This research uses descriptive qualitative method. Based on these data, it can be concluded that the act of speech selebgram can not influence netizen in buying the product being promoted. Suggestions in this study are to online shop account owners not to fully entrust promotion and endorse with high tariffs to online shop because the level of netizen trust in speech acts is relatively low.