Unveiling the Impact of Visual Presentation: Exploring Netizens’ Hate Speech Comments in Jefri Nichol and Chika Candrika Drug Case in Instagram Comments

Amin Rois Kuncoroyekti, Ahmad Mutawakil Amin, Gerry Ros, Jetsa Anfagata

Abstract

This research investigates the prevalence and nature of hate speech directed at two Indonesian celebrities involved in drug cases. This research aims to identify types of hate speech and compare  the frequency  and  content   of   these  comments based on  gender.  Using  a  qualitative descriptive approach,  data  was  collected  from  Instagram  comments  on  posts  related  to  the  Jefri Nichol and Chika Chandrika drug cases. Comments were categorised according to Mondal et al.'s classification of types of hate speech. (2017). Analysis revealed that the most frequently occurring type of hate speech was related to behaviour, accounting for 52.86% of comments, followed by general insulting comments (30%), physical (10%), class-based (4.29%), and gender. - based (2.86%). Specifically,  there  are  no comments  regarding   race,   sexual   orientation,   ethnicity,   disability,   or religion. These findings highlight that netizens focus more on celebrities' behaviour than their gender when expressing hate speech. This study underscores the important role of social media in shaping public discourse and the need for measures to mitigate online hate speech. Future research should explore  the  motivations underlying certain  types  of  hate  speech  and  the  impact  of  social  media platform policies on such behaviour.

Keywords

Hate speech; Instagram; drug cases

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References

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