Don’t Mess Around! Indonesian Netizens’ Offensive Language on Instagram in the Context of Couple Conflicts (Sociopragmatics Approach)
Abstract
Penelitian ini bertujuan untuk mengungkap jenis bahasa kasar yang digunakan oleh netizen Indonesia di Instagram dalam konteks konflik pasangan, serta bagaimana tingkat bahasa kasar dipengaruhi oleh gender. Peneliti menggunakan teori dari Jay (1992), Wilson (2021), dan Newman, dkk. (2008) untuk menganalisis tujuan tersebut. Teknik analisis Spradley (1980) digunakan dalam studi kualitatif ini, dengan metode yang melibatkan dokumentasi komentar di kolom komentar akun-akun yang terkait dengan konflik pasangan. Sebanyak 515 data dikumpulkan, sebagian besar berasal dari interaksi oleh netizen perempuan. Hasil penelitian menunjukkan bahwa penghinaan dan makian adalah jenis bahasa kasar yang paling umum digunakan, sementara tingkat kekasaran penggunaan bahasa kasar oleh netizen laki-laki dan perempuan cenderung tingkat ringan, dengan perbedaan sebesar 1,9% dibandingkan dengan tingkat sedang. Penelitian ini memberikan wawasan tentang pola penggunaan bahasa kasar dalam konteks konflik pasangan di sosial media, serta pemahaman dinamika sosial seperti gender dan interaksinya dapat mempengaruhi penggunaan bahasa kasar.
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