PENGGUNAAN BAHASA INGGRIS PERSUASIF DALAM MEDIA PROMOSI PARIWISATA SOLO RAYA DITINJAU DARI SUDUT PANDANGAN PRAGMATIK

Agus Hari Wibowo, Diah Kristina

Abstract

Makalah singkat ini membahas penggunaan bahasa Inggris persuasif dalam media promosi pariwisata Solo Raya dilihat sudut pandangan pragmatik. Secara khusus makalah ini : (1) Mengidentifikasi ekspresi-ekspresi bahasa Inggris yang digunakan dalam media promosi pariwisata Solo Raya, (2) Mengeksplorasi unsur-unsur persuasif yang terkandung dalam media promosi pariwisata Solo Raya dilihat dari sudut pandangan pragmatik. Penelitian ini merupakan penelitian deskriptif kualitatif. Hasil kajian menunjukkan bahwa (1) ekspresi yang digunakan dalam brosur pariwisata lebih banyak mengunakan bahasa informatif, (2) Unsur-unsur persuasif belum tampak dalam brosur pariwisata.

 

Kata Kunci: media online, pariwisata, promosi, Solo Raya

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DOI: https://doi.org/10.20961/pras.v0i0.138

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