Strategi Branding Dengan Menggunakan Instagram Pada Umkm Di Desa Brabowan, Sambong, Blora

Muzzazinah Muzzazinah, Ignatius Parlindungan, Tiffani Ayuning Tias, Fatimah Tuszahro, Gabriela Wina Pramesti, Rani Dwi Purwanti, Aldi Fahli Muzaqih, Firjatullah Kukuh Amirul Haq, Laurencia Dian Flaviana Agatha

Abstract

Technological advancements are driving the business world to become more competitive with the presence of online promotions. This situation has pushed Micro, Small, and Medium Enterprises (MSMEs) to find something that sets them apart from other businesses, that is through branding strategies. Based on survey and observation, MSMEs in Brabowan Village, Sambong, Blora have low knowledge about business branding and its application with digital technology such as social media. Therefore, a socialization and assistance program was held for the Jula Juli and Suyitno Jewelry Box SMEs regarding the importance of branding for the development of their businesses. This activity is carried out in three stages: the initial stage, the implementation stage, and the final stage. The result of this activity is an Instagram account for each MSME that contains all the branding components such as brand identity including name, logo, slogan, color identity, and profile video.

Keywords

Branding; Digital Promotion; MSME

Full Text:

PDF

References

Destrina, A. A., Lukyanto, G. C., Dewanti, M. C., & Aminah, S. (2022). Pentingnya Peran Logo Dalam Membangun Branding Pada UMKM Rajutan BKL Bismo. Literasi: Jurnal Pengabdian Masyarakat dan Inovasi, 2(2), 1473-1478. Hawa, N. A., Harto, B., & Pramuditha, P. (2023). Efektifitas Komunikasi Pemasaran Bisnis UMKM Melalui Fitur Reels Instagram. KOMVERSAL, 5(1), 40-51. Latief, H., Ramadan, S., Fadhillah, F. R., & Hendrawati, T. Y. (2021). Pemberdayaan UMKM Melalui Branding Pada Sosial Media Instagram. In Prosiding Seminar Nasional Pengabdian Masyarakat LPPM UMJ, 1(1). Kusuma, R. D., Sutjipto, S. S. U., & Hermawan, Y. (2021). Pelatihan optimasi media sosial untuk peningkatan omzet UMKM: Personal branding lewat Instagram. Jurnal Abdimas Dedikasi Kesatuan, 2(2), 155-160. Sutanto, A. C., Simon, V. M., Son, S. S., Nadhif, L. D., Chang, G., & Ningsih, R. Y. (2024). Efektivitas Penggunaan Instagram dalam Proses Branding pada UMKM di Kemanggisan. Jurnal Manajemen dan Pemasaran Digital, 2(3), 204-211.

Refbacks

  • There are currently no refbacks.