BUDAYA POPULER DAN MUSLIM FANS KOREA: CONSUMERS’ EXPERIENCE PADA KOREAN FOOD HALAL DI HANA GIMBAB YOGYAKARTA
Abstract
Abstract
Korean culture has become part of popular culture, giving birth to the Korean wave phenomenon. In Indonesia, Muslims are involved as fans of Korean popular culture, including in their food consumption. For this reason, this research aims to explore the experiences of Muslim Korean fans with halal Korean food and how they negotiate Islam with Korean popular culture through food. This research is field research using descriptive qualitative research methods. The research was conducted at waroeng Hana Gimbab Yogyakarta by conducting interviews with six consumers. The results of this research explain that Muslims' involvement in popular culture as Korean fans shapes their social identity as Muslims and Korean fans. This is done to participate in emerging cultural trends. Apart from that, popular culture also creates a culture of consumerism for Muslim Korean fans, where they consume Korean food as a form of merging with Korean popular culture. In this context, there are two negotiation patterns carried out by Korean Muslim fans regarding Korean food. First, there are strict negotiations, where the encouragement of piety encourages them to adopt halal consumption patterns. Second, there are looser negotiations, where some Muslim Korean fans do not really question the halalness of food and are more free to experiment with consuming Korean food.
Keywords: Halal Korean Food, Korean Fever, Popular Culture
Abstrak
Budaya Korea telah menjadi bagian dari budaya populer sehingga melahirkan fenomena Korean wave (gelombang Korea). Di Indonesia Muslim turut terlibat sebagai penggemar budaya populer Korea, termasuk dalam konsumsi makanannya. Untuk itu penelitian ini bertujuan untuk mengeksplorasi pengalaman Muslim fans Korea pada Korean food halal dan bagaimana mereka menegosiasikan Islam dengan budaya populer Korea melalui makanan. Penelitian ini adalah penelitian lapangan (field research) dengan menggunakan metode penelitian kualitatif yang deskriptif. Penelitian dilakukan di waroeng Hana Gimbab Yogyakarta dengan melakukan wawancara pada enam orang konsumen. Hasil penelitian ini menjelaskan bahwa keterlibatan Muslim dalam budaya populer sebagai fans Korea membentuk identitas sosial mereka sebagai Muslim dan juga penggemar Korea. Hal ini dilakukan untuk berpartisipasi dalam tren budaya yang sedang berkembang. Selain itu, budaya populer juga menciptakan budaya konsumerisme bagi Muslim fans Korea, di mana mereka mengkonsumsi makanan Korea sebagai bentuk penggabungan dengan budaya populer Korea. Dalam konteks ini, terdapat dua pola negosiasi yang dilakukan oleh Muslim fans Korea terkait dengan Korean food. Pertama, terdapat negosiasi yang ketat, dimana adanya dorongan kesalehan mendorong mereka untuk mengadopsi pola konsumsi halal. Kedua, terdapat negosiasi yang lebih longgar, di mana sebagian Muslim fans Korea tidak terlalu mempertanyakan kehalalan makanan dan lebih leluasa dalam bereksperimen dengan konsumsi makanan Korea.
Kata Kunci: Makanan Korea Halal, Demam Korea, Budaya Populer
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