PERILAKU IBU RUMAH TANGGA PEMAKAI KREDIT BARANG KELILING (MINDRING: STUDI KASUS PADA IBU RUMAH TANGGA PEMAKAI KREDIT BARANG KELILING MINDRING DI DUKUH PUNDUNG TEGAL SARI DESA MANJUNG KECAMATAN SAWIT KABUPATEN BOYOLALI)

Abstract

The objective of research was to find out the behavioral pattern and
impact of housewives using mobile merchandise loan (mindring) in Pundung
Tegal Sari Hamlet, Desa Manjung. This study employed a qualitative
approach method with a single embedded case study. The data source was
obtained from informant, event and activity, document and archive. The
sampling technique used was purposive sampling one with maximum
variation sampling. The data collection was conducted using direct
observation, interview, documentation and photographs. The data validation
test was carried out using source triangulation. Mindring activity among the
housewives was encouraged by inadequate cash ownership to buy the goods to
fulfill the family’s personal and collective needs. In this case housewives were
able to divide the money that had to obtain various goods and consumer
goods. But with the easiness provided by the load of debt, indirectly creating
the consumer behavior within a housewife. Based on consumer behavior,
housewife always feel in need of goods is credited.

Keywords: Behavior, Housewives, Mindring