THE IMPACT OF THE CROSS-BORDER CULTURAL PHENOMENON OF THE KOREAN WAVE ON CULTURAL TRANSFORMATION IN SAUDI ARABIA
Abstract
Globalization’s impact on culture is vividly apparent in the infiltration of foreign cultures into different countries, as exemplified by the permeation of the Korean Wave, or “Hallyu,” in Saudi Arabia. Among the Saudi youth, Korean TV dramas (K-dramas) and Korean Pop Music (K-POP) have experienced immense popularity, marking a significant shift in traditional ideological, political, and economic boundaries. This cultural shift facilitates an enhanced exchange between Korea and Saudi Arabia, igniting a newfound interest in the Korean language and culture. Concurrently, Korean fashion and beauty trends have seized the attention of Saudi Arabian youth, influencing their clothing, hairstyling, and beauty routines. This research aims to unravel the extent of influence and transformation instigated by such transnational cultural phenomena on local cultures. Utilizing a qualitative approach, this study conducts a literature review to explore the depth and breadth of the Korean Wave’s impact on Saudi Arabian society. Researchers face particular challenges, including limited research availability, language and cultural context, and the reliability of available data. However, despite these constraints, the study provides valuable insights into cultural globalization, media influence, and the dynamics of cross-cultural interactions, advancing our understanding of this evolving global landscape.
Keywords
Full Text:
PDFReferences
Adomaitis, A. D., & Johnson, K. P. (2008). Advertisements: Interpreting images used to sell to young adults. Journal of Fashion Marketing and Management, 12(2).
Amarilis, R., & Yunita Anggarini. (2021). Pengaruh korean wave dan brand ambassador pada pengambilan keputusan konsumen. Telaah Bisnis, 22(1).
Amir, P. Y. (1999). Hiper-realitas kebudayaan. Yogyakarta: Lembaga Kajian Islam dan Sosial.
Arabnews.com. (2021). Full transcript: Crown prince Mohammed Bin Salman interview with Saudi journalist Abdullah Al-Mudaifer. https://www.arabnews.com/node/1850146/media
Azelia, B. P. Y., & Ganjar Eka Subakti. (2022). Pengaruh fenomena korean wave (k-pop dan k-drama) terhadap perilaku konsumtif penggemarnya perspektif islam. Jurnal Penelitian Keislaman, 18(1). https://doi.org/10.20414/jpk.v18i1.5195
Beritasatu.com. (2013). Dilantik, 30 Wanita Anggota Dewan Syura. https://www.beritasatu.com/asia/97974-dilantik-30-wanita-anggota-dewan-syura
Campbell, H. A. (2017). Digital religion: Understanding religious practice in new media worlds. New York: Routledge.
Cheong, P. H. (2011). Religious leaders, mediated authority, and social change. Journal of Applied Communication Research, 39(4), 452-454. doi: 10.1080/00909882.2011.577085
Chulov, M. (2017). “I will return Saudi Arabia to moderate Islam,” says Crown Prince. The Guardian. https://www.theguardian.com/world/2017/oct/24/i-will-return-saudi-arabia-moderate-islam-crown-prince
Cnnindonesia.com. (2019). Konser di Arab Saudi, 'Super Junior' cetak sejarah. https://www.cnnindonesia.com/hiburan/20190705190537-227409549/konser-di-arab-saudi-super-junior-cetak-sejarah
Cnnindonesia.com. (2020). Jejak reformasi Arab Saudi dan jalan menuju Islam modern. https://www.cnnindonesia.com/internasional/20201124160145120-573909/jejak-reformasi-arab-saudi-dan-jalan-menuju-islam-modern
Department Global Communication and Contents Division. (2021). Hallyu (korean wave). Korea.net. https://www.korea.net/aboutkorea/culture-and-the-arts/hallyu
Eun, P. Y., et al. (2017). Predicting popularity of korean contents in Arab countries using a data mining technique. Journal of Distribution Science, 15(4), 33-40. https://www.koreascience.or.kr/article/JAKO201716463830265.pdf
Hamdi, A. Z. (2013). Agama di tengah jaring-jaring dunia modern. Jurnal Studi Agama-Agama, 3(2).
Hasan, A. M. (2017). Membaca arah reformasi sosial di Arab Saudi. Tirto. https://tirto.id/membaca-arah-reformasi-sosial-di-arab-saudi-czos
Hassi, A., & Storti, G. (2012). Globalization and culture: The three H scenarios in globalization-approaches to diversity. Journal Intech. doi: 10.5772/45655
Hendytami, N., et al. (2022). Homogenisasi budaya dan pengaruh teknologi: korean wave sebagai budaya global. Jurnal Noken Ilmu-Ilmu Sosial, 7(2).
Heywood, A. (2017). Politik global. Yogyakarta: Pustaka Pelajar.
Hochschild, P. J. (2006). Globalization: Ancient and modern. Intercollegiate Review, 41(1), 40-41.
IIRS Center. (2021). Pengaruh korean wave terhadap kebudayaan di Asia Tenggara. https://www.blog.iirs-center.com/2021/01/17/pengaruh-korean-wave-terhadap-kebudayaan-di-asia-tenggara
iStockphoto.com. (n.d.). Budaya Arab Saudi [Photograph]. https://www.istockphoto.com/id/foto-foto/budaya-arab-saudi
Jin, S. L. (2011). The korean wave: The Seoul of Asia. Spring, 2(1).
Kim, J. W. (2019). SBS, 베트남 이어 인도네시아 '런닝맨' 공동제작..2020년 방영 목표. Sedaily. https://www.sedaily.com/newsview/1VS8HR7TET/GL0103
Kim, S. D. (2019). The korean wave. In S. Mishra & R. Kern-Stone (Eds.), Transnational media: concepts and cases (1st ed., pp. 155–163). Wiley Blackwell.
Kompas.id. (2022). Perkembangan busana masyarakat Arab Saudi. https://www.kompas.id/baca/artikel-opini/2022/02/04/perkembangan-busana-masyarakat-arab-saudi
Marzali, A. (2014). Struktural-fungsionalisme. Jurnal Antropologi Indonesia, 30(2). http://journal.ui.ac.id/index.php/jai/article/view/3558
Noerhidajati, S. (2020). Pencapaian program transformasi digital Arab Saudi. Kompasiana. https://www.kompasiana.com/sri31642/5fbae7bfd541df6f89119a53/pencapaian-program-transformasi-digital-arab-saudi?page=3
Oktaviani, J. (2016). Cultural diplomacy and its impact on cultural hybridity in Indonesia. Jurnal Dinamika Global, 1(1).
Pramadya, T. P., & Oktaviani, J. (2016). Hallyu (korean wave) as part of South Korea’s cultural diplomacy and its impact on cultural hybridity in Indonesia. Jurnal Dinamika Global, 1(1), 87–116. doi: 10.36859/jdg.v1i01.16
Puja, T. P., & Oktaviani, J. (2021). Korean wave (hallyu) dan persepsi kaum muda di Indonesia: Peran media dan diplomasi publik Korea Selatan. Insignia Journal of International Relations. doi: 10.20884/1.ins.2021.8.1.3857
Rachmadie, C. T., & Ediyono, S. (2017). Reformasi sistem kebudayaan di Arab Saudi masa pemerintahan Raja Abdullah (2006-2015). Journal of Islamic Studies and Humanities, 2(1).
Rakhmawati, Y. (2017). Hibriditas new media komunikasi dan homogenisasi budaya. Jurnal Komunikasi, 10(2), 117. doi: 10.21107/ilkom.v10i2.2516
Robertson, R. (2013). Globalization: social theory and global culture. SAGE Publications. doi: 10.4135/9781446280447
Sugiyono. (2014). Metode penelitian kuantitatif, kualitatif, dan R&D. Bandung: Alfabeta.
Valentina, A., & Istriyani, R. (2013). Gelombang globalisasi ala Korea Selatan. Jurnal Pemikiran Sosiologi, 2(2).
Young, P. C., & Jaehyun, C. (2019). BTS to hold solo concert in Saudi Arabia. Pulse News. https://pulsenews.co.kr/view.php?sc=30800028&year=2019&no=542163.
DOI: https://doi.org/10.20961/cmes.16.1.73861
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Center of Middle Eastern Studies (CMES)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright of CMES ISSN 2085-563X (print) and ISSN 2502-1044 (online)
CMES Journal is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.