STRUKTUR IKLAN KOMERSIAL DI MEDIA CETAK MESIR (STRUCTURE OF COMMERCIAL ADVERTISEMENT IN EGYPT PRINTED 126 MEDIA)
Abstract
Commercial advertisement of the printed media usually appears in two kinds.
There are verbal and compounding of verbal and nonverbal. The article explores the
structure of commercial advertisement of the printed media in Egypt. The objective of
this paper is to explain the elements and the patterns in each structure. It collected
advertisement from Egypt news papers and magazines during April until June 2013 and
analyzed the data using the theory of advertisement of Leech and Bathia. The analysis
result reveals that verbal structure has more patterns than nonverbal ones. It concludes
that the verbal structure is more complex than nonverbal structure and its existence is
needed to help verbal messages.
There are verbal and compounding of verbal and nonverbal. The article explores the
structure of commercial advertisement of the printed media in Egypt. The objective of
this paper is to explain the elements and the patterns in each structure. It collected
advertisement from Egypt news papers and magazines during April until June 2013 and
analyzed the data using the theory of advertisement of Leech and Bathia. The analysis
result reveals that verbal structure has more patterns than nonverbal ones. It concludes
that the verbal structure is more complex than nonverbal structure and its existence is
needed to help verbal messages.
Keywords
advertisement, structure, verbal elements, noverbal element, and pattern.
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PDFDOI: https://doi.org/10.20961/cmes.7.2.13460
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