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FAKTOR YANG MEMPENGARUHI LOYALITAS PETERNAK PLASMA DALAM KEMITRAAN USAHA TERNAK AYAM RAS PEDAGING/BROILER RAYON YOGYAKARTA (Kasus di Kemitraan PT. Malindo Feedmill Cabang Yogyakarta)


 
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1. Title Title of document FAKTOR YANG MEMPENGARUHI LOYALITAS PETERNAK PLASMA DALAM KEMITRAAN USAHA TERNAK AYAM RAS PEDAGING/BROILER RAYON YOGYAKARTA (Kasus di Kemitraan PT. Malindo Feedmill Cabang Yogyakarta)
 
2. Creator Author's name, affiliation, country Maria Pinkan Elionora Sepoetri; Program Studi Agribisnis, Fakultas Pertanian, Universitas Sebelas Maret; Indonesia
 
2. Creator Author's name, affiliation, country Heru Irianto; Program Studi Agribisnis, Fakultas Pertanian, Universitas Sebelas Maret; Indonesia
 
2. Creator Author's name, affiliation, country Nuning Setyowati; Program Studi Agribisnis, Fakultas Pertanian, Universitas Sebelas Maret; Indonesia
 
3. Subject Discipline(s)
 
3. Subject Keyword(s) Breeders Satisfaction; Core-Plasma Partnership; Loyalty; Partial Least Square; PLS; Stuctural Equation Model; SEM
 
4. Description Abstract

This research aims to know the implementation of the ongoing partnerships in PT Malindo Feedmill branch Yogyakarta, knowing the influence of variable quality of products, service quality, breeder expectation, and corporate image towards the breeders satisfaction, as well as knowing the influence breeders satisfaction towards breeder loyalty. This research uses the basic method of descriptive analytic. This research was carried out at PT. Malindo Feedmill branch Yogyakarta. The method of determining the location of the research done by the purposive method and method of determination of samples is carried out by the census method by the number of samples of 75 respondents. The technique of collecting data through observation, interviews, and questionnaires that have been tested for validity and reliability. The analysis of the data used in this research is a method of Structural Equation Models (SEM) with an alternative method of Partial Least Square (PLS). The results showed that: (1) Partnership patterns in PT Malindo Feedmill. is a core-plasma pattern with a strategy of 'win-win solution', there is a cooperation agreement between the breeders and the company. (2) The product quality does not affect toward breeders satisfaction. (3) The service quality, the breeders expectation and corporate image has a positive influence toward breeders satisfaction. (4) The breeders satisfaction has a positive influence toward breeders loyalty.

 
5. Publisher Organizing agency, location Universitas Sebelas Maret
 
6. Contributor Sponsor(s)
 
7. Date (YYYY-MM-DD) 2016-03-01
 
8. Type Status & genre Peer-reviewed Article
 
8. Type Type
 
9. Format File format PDF
 
10. Identifier Uniform Resource Identifier https://jurnal.uns.ac.id/carakatani/article/view/11944
 
10. Identifier Digital Object Identifier https://doi.org/10.20961/carakatani.v31i1.11944
 
11. Source Title; vol., no. (year) Caraka Tani: Journal of Sustainable Agriculture; Vol 31, No 1 (2016): March
 
12. Language English=en en;
 
14. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
15. Rights Copyright and permissions Copyright (c) 2016 Caraka Tani: Journal of Sustainable Agriculture
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