REVAMPING ANALYSIS OF COMMERCIAL BANK OPERATIONAL MODELS IN INDONESIA: HOW MUCH DOES THE ELECTRONIC BANKING CHANNEL DRIVE AFFECT IT?

Abstract

The provision of digitalization of banking services is one of the improvements that continues to be sought in order to answer customer needs for services that continue to increase. On the other hand, the role of digitizing banking services that change touch points in delivery customer needs has the potential to change the operational order that has been employedby the workforce. This study analyzes the effect of electronic banking services on the number of banking sector workers in Indonesia in 2017 – 2021. By using multiple regression analysis on data on the Number of Internet Banking Channel Transactions, Phone Banking Channel, Mobile Banking Channel, Number of Electronic Money Circulating and Number of Commercial Bank Branch Offices. The results showed that the variables of Internet Banking, Phone Banking and the Amount of Electronic Money in Circulation have a negative influence on changes in the number of commercial bank branches. Policies are needed in regulating the process of revamping branch offices to reduce labor unemployment in the banking sector as a result of revamps.