STRATEGI PENGEMBANGAN USAHA TERNAK SAPI POTONG DI KELOMPOK TANI TERNAK ANDINI LESTARI KECAMATAN KARANGANYAR KABUPATEN KARANGANYAR

Abstract

ABSTRACT : ‘Andini Lestari’ Cattle Farmers Group is a farmers group that become a place to beef cattle farmers in Lalung Urban Village, Karanganyar Sub- district to develop their beef cattle business. This research aims to identify internal and external factors, formulate the strategic alternatives, and set the strategic priority that suitable to develop beef cattle business in ‘Andini Lestari’ Cattle Farmers Group. The basic method of this research is descriptive and analytical. The location and key informant are determined purposively. The types of data used in this research are primary and secondary data, that collected through observation, interview, record, and data triangulation. The data are analyzed using IFE and EFE Matrix, IE Matrix, SWOT Matrix, and QSPM. The result shows that the total score of IFE is 2,534, whereas the total score of EFE is 2,434. These scores are indicating strategic position of beef cattle business in ‘Andini Lestari’ Cattle Farmers Group is on cells V or ‘hold and maintain’ position. There are 6 strategic alternatives that formulated. The most suitable strategic priority for beef castle business in ‘Andini Lestari’ Cattle Farmers Group is improving the quality and market orientation of the fattening beef cattle business.

Keyword : Development Strategy, Cattle Farmers Group, Beef Cattle.