ANALISIS PEMASARAN BREM DI KECAMATAN NGUNTORONADI KABUPATEN WONOGIRI

Abstract

Abstract: The research aims to determine the channel pattern, function and role of marketing institutions, the amount of costs, profits, and marketing margins and the level of economic efficiency of marketing  brem in Nguntoronadi District, Wonogiri regency. This research was conducted in Nguntoronadi Subdistrict, Wonogiri Regency, which was determined purposive . The types of data used are primary data and secondary data. The method of sample producers using the census method, while the determination of the brem marketing agencies with snowball sampling method. Data analysis method uses cost and margin marketing analysis. The results of the study show that (1)there are four patterns of marketing channels, namely channel I(producer-trader in the city-consumer), II(producer-trader of cities in soloraya-consumer outside soloraya), III (producers of village-merchant collectors in cities-consumer), IV(producer-outside soloraya consumer), (2)There are three brem marketing channel institutions in Nguntoronadi Subdistrict, Wonogiri Regency, namely village collectors, inner-city traders and city traders in Soloraya where each agency has an exchange function and physical function,(3)Channel I has a total cost of  IDR 4,054.36/kg, the total marketing profit is IDR 16257.39/kg, the marketing margin is IDR 8,333.33/kg. Channel II has a total cost of IDR 4,485.09/kg, total marketing profit of IDR 13,930.84/kg, marketing margin of IDR. 8,333.33/kg. Channel III has a total cost of IDR 2,599.87/kg, the total marketing profit is IDR 5,733.46/kg, the marketing margin is IDR 8,333.33/kg. Channel IV has a total cost of IDR 2,599.87/kg, the total marketing profit is IDR 5,733.46/kg, the marketing margin is IDR 8,333.33/kg, (4)Channel IV is the most economically efficient channel because the percentage is low  margins and high percentage of  Producer's share compared to other marketing channels.

Keywords: Brem, Marketing, Wonogiri Regency