STRATEGI PENGEMBANGAN INDUSTRI KERIPIK TEMPE DI DESA KARANGTENGAH PRANDON KECAMATAN NGAWI KABUPATEN NGAWI

Nadhia Hayyu Hemasdika

Abstract

Abstract: This research aims to identify internal and external factors, formulate alternative development strategies, and formulate strategies priority that can be applied to development of Industry Tempeh Chips in Karangtengah Prandon Village Ngawi Subdistrict Ngawi Regency. The method of this research is descriptive. The results of the research show that the alternative strategies that can be applied in developing tempeh chips industry in Karangtengah Prandon Village, Ngawi are: (1) improve financial management (2) improve packaging to enhance consumer appeal (3) increase product variation in terms of taste, and (4) expand marketing network by utilizing information and communication technology online. The result of QSPM matrix shows that the priority of strategy that can be applied in developing tempeh chips industry in Karangtengah Prandon Village, Ngawi is expand marketing network by utilizing information and communication technology online with total value of attractiveness score (TAS) amounted to 6,186.

                                     

Keywords: Industry Tempeh Chips, Ngawi, Development Strategy, SWOT,
                     QSPM

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