ANALISIS PEMASARAN BAWANG MERAH DI KABUPATEN KARANGANYAR

Abstract

This study aims to: (1) know the onion marketing channel pattern in Karanganyar Regency; (2) analyze of cost, profit, and margin of onion marketing in Karanganyar Regency; (3) know the efficiency of onion marketing in Karanganyar Regency. The basic method used in this research is analytical descriptive method. Determination of the sample area was done purposively while taking the sample farmers with simple random sampling method. The method of determining marketing institutions is done by using snowball sampling. Data analysis methods use cost analysis and marketing margins.The results showed that there were 3 channels of onion marketing channels in Karanganyar Regency : (1) Marketing Channel I: Farmers→Wholesalers→Retailers→Consumers, (2) Channel II: Farmers→Collector Traders→Wholesalers→Retailers→Consumers, (3) Channel III: Farmers→ Collector Traders→Large Traders (Out of Town). The total marketing cost of channel I is IDR 3.692,68/kg, the total marketing profit is IDR 1.359,06/kg, and the total marketing margin is IDR 2.385,71/kg. The total marketing cost of channel II is IDR 4.313,13/kg, the total marketing profit is IDR 1.389,12/kg, and the total marketing margin is IDR 2.943,52/kg. The total marketing cost of channel III is IDR 2.522,50/kg, the total marketing profit is IDR 1.190/kg, and the total marketing margin is IDR 2.250/kg. The value of farmer’s share of marketing channel I is 84.21%, channel II is 80.60%, and channel III is 84.48%. Marketing channel III is the most efficient marketing channel because it has the lowest total marketing margin and the farmer’s share value more than 50%.