ANALISIS MARGIN PEMASARAN AYAM PEDAGING DI KABUPATEN KARANGANYAR

Abstract

Abstract: This research aimed to know the pattern of marketing channels, cost, profit, margin and efficiency of broiler’s marketing in Karanganyar Regency. The basic method that is used in this research is descriptive analysis. The method of location decision in this research is by usinga purposive method which is in Karanganyar Regency. The data that are used in this research are primary and secondary data. The result showed that there are 6 (six) marketing channels of broiler in Karanganyar Regency. Channel I: Breeder-Partner-Broker-Wholesaler-Retailer-Consumer, Channel II: Breeder-Partner-Broker-Wholesaler-Consumer, Channel III: Breeder-Partner-Broker-Retailer-Consumer, Channel IV: Partner-Broker-Wholesaler-Out of Town Consumer, Channel V: Breeders-Partners-Broker-Out of Town Consumer and Channels VI: Breeders-Partners-Chicken Slaughter houses-Out of Town Consumer. All of the broiler marketing channels in Karanganyar district is a marketing channel which is economically efficient. The most efficient marketing channel in terms of economy ismarketing channel V because ithas the lowest marketing margin which is 13,75% and the highest value of farmer’s share is 86,25%. For the future research, the researcher suggested that the marketing agency should not take too high a profit to make a fair share for every marketing agency.