STRATEGI PENGEMBANGAN AGROINDUSTRI TEH TIN (Ficus carica) DI CV. HANAFISA KABUPATEN KLATEN

Abstract

Abstract: The basic method of this research is analitical discription with site selection method purposively. The analytical method used is; (1) analysis of cost, revenue, and profits, (2) matrix IFE and EFE, (3) the matrix IE, (4) SWOT matrix, and ( 5) QSP matrix. Hanafisa.Costs incurred by the CV. Hanafisa agroindustry Rp 13.110.309.00, revenue received Rp 20,000,000.00, so that the benefits of agro-industry CV. Hanafisa Rp 6.889.691.00 in November 2015.The results showed that the priority strategies that can be applied agroindustrial tea tin CV. Hanafisa is; (1) Increase production to meet market demand, (2) Improving the quality of production by creating a license or license of PIRT and create attractive packaging, (3) improve and strengthen the promotion of local, regional, and national level by utilizing advances in information technology ( print, electronic, internet), 4) Maintain and expand marketing network.The results showed that the priority strategies that can be applied agroindustrial tin tea CV. Hanafisa is Increase production to meet market demand.