PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI KEGUNAAN TERHADAP NIAT ADOPSI pelatihanorganik.com SEBAGAI MEDIA PROMOSI (KASUS P4S TANI MULYO DI KABUPATEN SRAGEN)

Abstract

ABSTRACT: The aim of this research is to analyze influence ease perception, usefulness perception, attitude and adoption intentions farmers using of pelatihanorganik.com website as promotion media in Sragen Regency. The research location is in GringgingVillage, Sambungmacan District, Sragen Regency with consideration of this village has a group of farmers who have been recognized by the Ministry of Agriculture as a Training Centre for Agricultural and Rural Governmental. The methode of this research was descriptives research with survey technique. Methods of data analysis was done by SEM (Structural Equation Modelling) and using software SmartPLS. The result showed that ease perception have significance relationship on usefulness perception and attitude to use pelatihanorganik.com, usefulness perception have significance relationship on attitude to use pelatihanorganik.com, usefulness perception have no significance relationship on intentions to use pelatihanorganik.com, and attitude to use pelatihanorganik.com have significance relationship on intentions to use pelatihanorganik.com as promotion media to P4S Tani Mulyo at Sragen Regency