ANALISIS MARJIN PEMASARAN TEMULAWAK DI KABUPATEN WONOGIRI

Abstract

ABSTRACT : This study aims to determine the function and role of marketing agencies curcuma, curcuma marketing channels, analyzing the costs, benefits, and marketing margin curcuma, as well as to determine the level of economic efficiency of marketing curcuma farmers in the district Wonogiri, sub district Kismantoro. This study uses a descriptive analysis. Location methods using purposive (intentional). Data used in the study are primary data and secondary data. The method of determining the sample was conducted by the manufacturer accidental, whereas the determination of curcuma marketing agencies conducted with snowball sampling method.Methods of data analysis using cost analysis and marketing margins. From the research results show that the marketing channel of curcumain sub DistrictKismantoro, Wonogiri there are two marketing agencies and four kinds of patterns, ie (1) two marketing agencies curcuma in Wonogiri where traders collectors village has exchange function and physical function, while merchant wholesalers districts have a function exchange, physical and facilities, (2) Channel Marketing I (farmers, traders village-traders out of town), II (farmer-merchant wholesalers districts-traders out of town), III (farmer-merchants collecting village-merchant wholesalers districts-traders out of town), and IV (farmer-merchant outside of town). (3) Total costs of marketing at Channel I is IDR 1.800,37Kg, total profits on gains IDR 1619.63 / kg, and total marketing margin is IDR 3,420 / kg.Total costs of marketing at Channel II is IDR 1727.92 / kg, the total profit that was obtained IDR 2222.08 / kg, and total marketing margin is IDR 3,950 / kg. Total costs of marketing at Channel III is IDR 2615.21 / kg, the total profit that was obtained IDR 2077.10 / kg, and total marketing margin is IDR 4691.31 / kg. Total marketing costs on Channel IV is IDR 758.83 / Kg, the total profit that was obtained IDR 741.17 / Kg, and total marketing margin is IDR 1,500 / kg. (4) The fourth channel is the channel most economically efficient because the percentage of low margins and high percentage of farmer's share compared to other marketing channels