STRATEGI PENGEMBANGAN AGROWISATA DI DESA WISATA KEMBANGARUM, DESA DONOKERTO, KECAMATAN TURI, KABUPATEN SLEMAN

Abstract

Abstract:Agrowisata in tourist village Kembangarum have different tourism resources, hence the qualitative study aims to (1) know factors affecting development agrowisata in tourist village kembangarum, (2) know the role of each stakeholders, (3) strategy implemented in the development of agrowisata in tourist village Kembangarum, (4) priority strategy applied in the development of agrowisata in tourist village Kembangarum. The methods used is a method of descriptive. The sample collection use purposive sample were the ones who related in development. The result of this research is, factor that influences development agrowisata in tourist village Kembangarum consisting of potential natural resources and fresh typical traditional, potential human resources derived from the aboriginal peoples of Donokerto having productive age, tourism potential offer a choice variety of education tourism, potential geographical at the location strategic, potential demographic this city tinged the dynamics of students and college students who coming from many areas, potential psikografis the number of visitors come of the city, outside of cities and foreign. Agrowisata tourist village Kembangarum managed by manager involving the public role Donokerto, the government and partner. Strategy implemented in the development of agrowisata tourist village Kembangarum based on the analysis of interactive as follows: improve the quality of packaging salak, community empowerment aimed at increasing public welfare, reflect typicality and maintain tradition as well as to create potential new tour.