STRATEGI PENGEMBANGAN USAHA BERAS HITAM ORGANIK (STUDI KASUS DI KELOMPOK TANI GEMAH RIPAH KECAMATAN KARANGPANDAN KABUPATEN KARANGANYAR)

Abstract

Abstract: This research aims to determine the internal and external factors farmers group Gemah Ripah, alternative strategies and priorities of the strategy adopted in developing organic black rice business in the farmers group Gemah Ripah Karangpandan Sub-District Karanganyar Regency. The basic method used in this research is descriptive analytic. The data used is the primare and secondary data. Analysis of the data used are (1) IFE Matrix and EFE Matrix, (2) SWOT Matrix, (3) QSP Matrix. The results showed that the value of 2,498 matrix IFE, value matrix EFE of 2,582 which indicates that business organic blac rice in the farmers group Gemah Ripah Karangpandan sub-District Karanganyar Regency are being in exploiting the opportunity for who was and anticipate is external. SWOT matrix produces some alternative strategies that will determine its appeal to the QSP matrix. Tas Value of QSP matrix is 6,218 that mean is priority strategy institutional strenghthening the farmers group.