MOTIVASI PETANI BERUSAHATANI PADI (KASUS DI DESA GUNUNG KECAMATAN SIMO KABUPATEN BOYOLALI)

Abstract

Abstract: This study aims to describe and analyze (1) The factors that form of motivation (2) The peasant motivation in rice farming based on ERG needs theory by Clayton Alderfer (3) Relationship of factors that forming motivation with the peasant motivation in rice farming. The basic metode of researched was descriptive quantitative. The determination of the research based on purposive, that is Gunung Village, Sub district Simo, District Boyolali. The analysis metode of the data was used: (1) Descriptive analysis presented in the relative frequency distribution table, (2) Descriptive analysis presented in the frequency distribution table, (3) Partial correlation analysis. The research showed: (1) Peasants in Gunung village included into productive groups category with an average level of formal education elementary school, most peasants had never attended training and outreach, included in peasant peasants with less than 0,1 ha land area, also included into the poorest population and most peasants did not utilize source of credit and rice market, (2) The motivation of peasants in rice farming case of Gunung village based on relatedness needs by 62,86%, while existence needs by 55,71% and amounted to 45,71% growth needs, (3) Partial correlated showed land area and peasants income was influence existence needs, education and rice market was influence relatedness needs, also training and counseling was influence growth needs.