STRATEGI PENGEMBANGAN USAHA AGROWISATA DI KEBUN BENIH HORTIKULTURA, TOHUDAN, COLOMADU, KARANGANYAR

Abstract

Abstract : The purpose of the research are to know the revenue in one year, knowing the factors internally and externally which became strengths, weaknesses, opportunities and threats, knowing a good alternative strategies to be formulated and know the priority good strategy to be applied in Kebun Benih Hortikultura Tohudan, Colomadu, Karanganyar. The basic methode of research is a descriptive analysis. Location of research in Kebun Benih Hortikultura Tohudan, Colomadu, Karanganyar. The data used are primary and secondary data. The analysis of the data used are (1) Revenue analysis, (2) Internal Factor Evaluation (IFE), (3) External Factor Evaluation (EFE), (4) SWOT, (5) QSPM. The result showed that income received by Kebun Benih Hortikultura Tohudan, Colomadu, Karanganyar in one year is Rp 65.766.000,00. Internal Factor Evaluation (IFE) showed the garden have six strengths and nine weaknesses. External Factor Evaluation (EFE) showed the garden have six opportunities and five threats. SWOT analysis showed the alternatives strategies that can be applied are utilize advances in technology information to promoting and marketing, building a relationship of cooperation with the investor, expand marketing production result and improve the situation of the garden to make it more interesting. QSPM showed a good strategy priorities to be applied is improve the situation of the garden to make it more interesting.