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AirAsia Group Berhad strengthens SuperApp during the Covid-19 Pandemic


 
Dublin Core PKP Metadata Items Metadata for this Document
 
1. Title Title of document AirAsia Group Berhad strengthens SuperApp during the Covid-19 Pandemic
 
2. Creator Author's name, affiliation, country Rolina Rahardjoputri; Sebelas Maret University; Indonesia
 
2. Creator Author's name, affiliation, country Ronaldo Yolanda Putra; Sebelas Maret University; Indonesia
 
2. Creator Author's name, affiliation, country Heru Agustanto; Sebelas Maret University; Indonesia
 
3. Subject Discipline(s)
 
3. Subject Keyword(s) AirAsia; SuperApp; Pandemi; Covid-19; Aplikasi Digital
 
4. Description Abstract

Many times, the world has gone through economic crises and one of the worst is the Covid-19 pandemic. This pandemic has spread across the globe and various policies to limit people's mobility are implemented such as flight restrictions that affect airlines' business. With a significant reduction in the number of passengers, the revenue stream from airline passengers has also decreased significantly. This case study explains the business decisions made by AirAsia in the face of the Covid-19 pandemic. The Covid-19 challenges companies to respond and run their operations in new, effective, and efficient ways to continue the business. We use a descriptive case study approach with PEST (Political, Economic, Social, and Technology) and SWOT analysis (Strength, Weaknesses, Opportunity, and Threats) to determine the internal and external factors used to monitor and evaluate business decisions. We find that AirAsia Group Berhad has an excellent opportunity to make AirAsia’s SuperApp even more developed amidst the Covid-19 pandemic and become a new revenue stream. However, AirAsia management must be wary of its big competitors who are more experienced in digital applications.

 
5. Publisher Organizing agency, location Universitas Sebelas Maret
 
6. Contributor Sponsor(s)
 
7. Date (YYYY-MM-DD) 2021-12-10
 
8. Type Status & genre Peer-reviewed Article
 
8. Type Type
 
9. Format File format PDF
 
10. Identifier Uniform Resource Identifier https://jurnal.uns.ac.id/SMBR/article/view/55705
 
10. Identifier Digital Object Identifier https://doi.org/10.20961/smbr.v6i1.55705
 
11. Source Title; vol., no. (year) Sebelas Maret Business Review; Vol 6, No 1 (2021): June 2021
 
12. Language English=en Id
 
13. Relation Supp. Files
 
14. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
15. Rights Copyright and permissions Copyright (c) 2021 Sebelas Maret Business Review